Goat-A-Palooza

A University of Illinois Charity/Volunteer RSO dedicated to raising money to fight World Hunger
07.22.2007 | View Demo Site | High Resolution Graphic

Goat-A-Palooza was a rather novel champaign to raise money to donate to the Heifer International foundation in the name of fighting world hunger. Anne Sharkey and Rachel Sauer, the project's leaders, managed to create a stickiness to their marketing ploy by employing live goats on the quad. The rather cute and awkward animals attracted so much attention to the cause that not only was it set apart from other money gathering operations, but they raised over 5000$ in just their first year. I signed on to help out by making a website to help raise awareness about the cause.

The site is primarily feature driven and intended to be compact and colorful. It's a succesful mixture of 3d graphics and sleek design that summons a peaceful ambiance about the site.